The illuminate Difference

What We Are

  • We are marketers as well as researchers.
  • We are industry veterans with 25 years senior level advertising, marketing and research positions.
  • We are collaborators – we want you to “pick our brains”.
  • We are hands on – there for you at every stage.
  • We are master translators – we turn reams of data into actionable insight.

What We Are Not

  • We do not function as the Seattle sales office of a large national or multi-national research firm.
  • We do not shoehorn your project into a “one-size fits all” solution.
  • We do not turn your project over to junior people after the first meeting.
  • We do not trademark research “products” or sell “off-the-shelf” solutions.
  • We do not maintain in-house data collection services or focus group facilities so we are free to recommend the best methodology for you, not us.
  • We do not hand you a binder full of data for you to wade through or stick on a shelf.