Debora Scott – Principal

Prior to opening illuminate, Debora has had more than 25 years combined experience in marketing, advertising and marketing research, including 12 years with TRD Frameworks. ┬áPrior to donning her “research hat” at TRD, Debora held positions on both the client and agency sides in advertising and brand management in Los Angeles, Chicago and Seattle. This marketing experience, along with her consumer research expertise gives her the ability to frame research results within a big picture context, especially in the areas of new product marketing, branding and positioning.

Debora manages most of illuminate’s qualitative research and is a skilled focus group moderator who is also comfortable slicing and dicing data in large-scale quantitative studies.

Debora holds an MBA from the J.L. Kellogg Graduate School of Management, at Northwestern University and a B.S. in Journalism from the University of Oregon.

Her work with a variety of food and wine clients over the years has fueled a passion for food and wine. A self-described “foodie,” she can often be found trolling grocery and farmer’s markets for unique new edible products, reading food magazines or in her kitchen cooking for family and friends.

Katherine Hobbs – Principal

The other Principal of illuminate, Katherine has worked in marketing research – on both the client and the supplier side for over 25 years and worked for TRD for 20 years.

Katherine’s research experience spans a broad range of clients and industries, with extensive experience in designing and implementing large scale multi-national research projects for Fortune 500 clients. Katherine’s meticulous attention to detail makes her particularly skilled in questionnaire design, data analysis and reporting. Katherine is adept at selecting the appropriate methodology to fit each project, including transitioning tracking studies from telephone to online methodology, as appropriate. Although Katherine has spent most of her recent career working on quantitative projects, she is also a trained focus group moderator.

An outstanding writer and editor, Katherine was instrumental in designing and updating TRD’s reporting and proposal formats, as well as constructing custom reporting formats to fit clients’ specific needs.

A career researcher, Katherine has held research positions at two other local marketing research firms, as well as at Seafirst Bank (now Bank of America). Katherine loves turning reams of data into client-friendly reports which offer targeted and insightful marketing recommendations.

Katherine is passionate about riding and showing her Morgan horse and spends much of her free time at the barn. A Seattle native, Katherine loves saltwater beaches and spending time outdoors on her bike or in her kayak.